Luminous Content Workshop
Create an Instagram Content Plan that Lights You Up
The workshop for heart-led humans in the business of wellbeing to discover their way to share their message, create content and connect with clients in a way that feels the most natural and true to you.
Thursday 18th December
10:00am – 1pm, 2 Victoria Avenue
Creative Harrogate
With Lauren Wood, Wellbeing Marketing Strategist & Mentor
Tickets: £35
Let go of content overwhelm and find your creative flow...
Many wellbeing practitioners feel deeply committed to their work, but weighed down by marketing that feels more like performance than connection.…
Maybe you recognise yourself here:
- Overwhelmed by content creation, pulled by “shoulds” rather than inspiration
- Unsure if your words are really landing, even though you pour energy into them
- Distracted by what others are posting and second-guessing your own voice
- Longing for a rhythm that feels like flow, not force
If doesn’t have to feel this way. Marketing can feel lighter, more natural, even fulfilling. Imagine instead:
- Being visible without burning out or dimming your light.
- Sharing words and stories that reflect the real depth of your work.
- Knowing that your time spent on marketing is an extension of your purpose, not a distraction from it.
- Creating content with a simple rhythm that feels natural for your energy and capacity.
- Trusting your voice, and feeling proud of how you show up.
This is your invitation to Become the Lighthouse
This workshop isn’t about a new Instagram formula or “hacking the algorithm”. It’s about uncovering your own unique content plan that helps you share your message, get visible and become the signal for the transformation and healing that is possible for people.
Here’s how we’ll do that together:
- Discover your Content Beacon – discover the format and style of content that allows your voice and energy to shine most naturally. Whether that’s free-flow talking reels, text-on-screen reels, educational carousels or another style or another form. (Spoiler: it’s the content that feels the most natural and enjoyable for you to create).
- Map your True North Message – Get crystal clear on the message that anchors all your content – the transformation you offer, the heart of why you do this work and your truest self-expression. This becomes your guiding light whenever you sit down to share – and the clear, bright guiding light for your future clients, too.
- Choose your Content Anchors – aligned to your True North Message, you’ll be guided to choose 3-5 repeatable content themes, stories and ideas that you can always return to. No more “what do I post today?” panic. These anchors keep your content consistent, authentic and easier to create.
- Find your Content Rhythm – Explore a flow of sharing content that feels sustainable for your life and energy. You’ll set a rhythm that honours your natural ebbs and flows – consistent without the pressure.
By the end of the workshop, you’ll have:
- A content plan that feels aligned with your unique voice, energy, and business
- Clarity on your guiding message and the content formats that truly light you up
- A repeatable set of content anchors to keep ideas flowing with ease
- A personalised rhythm for creating and sharing that feels creatively nourishing, not draining
You’ll walk away feeling inspired, grounded in your why, and empowered to create content your way with a big, bold permission slip to let go of the formulas and trust yourself.
Because your content was never meant to fit into Instagram templates or formulas. It was always meant to share a message and energy that only you could share – to connect with the people who will only hear it from you.
You’re here for a reason. You’re here to help people. And it’s time your content carried that light into the world.
Meet Lauren Wood
Hi, I’m Lauren, a Wellbeing Marketing Strategist & Mentor (and Founder of the Yorkshire Wellbeing Collective)
I’ve supported over 50 wellbeing businesses to market themselves with more ease, authenticity and creative flow. What I see time and time again is the same lightbulb moment when I tell them: the real “secret sauce” of your marketing isn’t a formula, trend or 10-step marketing blueprint. It’s you. Your voice, your story, your energy.
When I work with practitioners, I take the time to really listen, ask them why they do what they do, what they’re passionate about, the difference they make in people’s lives and what lights them up. This is the magnetic marketing magic.
I help them move away from the noise of the “shoulds” and strategies, and guide them to connect with their heart-led intention to help others, grounding their marketing in purpose, heart-led intention, while helping them navigate their own unique way to express and share so they can serve more people, and make more impact.
This is the process of Becoming the Lighthouse.
So, if you’re ready to overcome those looping thoughts that second-guess what to post or what to say, and instead step into your unique voice, your power, and create content that sparks meaningful connection, this workshop is for you.
Kind words...
Become the lighthouse
This practical, step-by-step workshop is for heart-led entrepreneurs in the wellbeing, healing and “helping industries” who are looking for more flow, ease and creativity in creating content. You’re in the right place if you’re looking to refresh your existing content creation or if you’re just getting started with a new business.